Social Media Manager resume example. Plus the keywords recruiters search for.
A social media manager resume that shows audience growth, engagement and paid results — with the platform, content and analytics keywords brand teams look for.
Reviewed by Nazir Elmurodov · Updated
/ The example
Social Media Manager resume example.
Tasha Greene
Social Media Manager
Atlanta, GA · tasha.greene@email.com · linkedin.com/in/tashagreene
Summary
Social media manager with 6 years in consumer brands and hospitality. I set social media strategy, run short-form video and paid social, and handle analytics and reporting so leadership can see what social media marketing brings in.
Experience
Social Media Manager, Fernway Home Goods · Feb 2022 – Present
- • Own organic and paid social across Instagram, TikTok, Facebook, Pinterest and LinkedIn for a home goods brand with 650,000 followers
- • Launched a short-form video program on TikTok and Instagram Reels; average engagement rate rose from 1.8% to 4.6% in 12 months
- • Manage a $25K monthly paid social budget in Meta Ads Manager and TikTok Ads Manager, lowering cost per purchase by 31%
- • Built an influencer marketing program with 40 micro-creators whose content now supplies about a third of our ad creative
Social Media Specialist, Southern Table Restaurant Group · Jun 2019 – Jan 2022
- • Ran social channels for 8 restaurant locations, planning a monthly content calendar and scheduling posts in Sprout Social
- • Handled community management and social listening, answering 300+ comments and messages a week within 2 hours on average
- • Shot and edited photo and video content on location and grew Instagram followers from 12,000 to 48,000
Education & certifications
B.A. Communication, Georgia State University, 2019 · HubSpot Academy Social Media Marketing Certification
Skills
Social media strategy · Content calendar · Short-form video · Paid social · Meta Ads Manager · TikTok Ads Manager · Sprout Social · Canva · CapCut · Influencer marketing · Community management · Copywriting
Tasha Greene
Social Media Manager
tasha.greene@email.com · Atlanta, GA
linkedin.com/in/tashagreene
Summary
Social media manager with 6 years in consumer brands and hospitality. I set social media strategy, run short-form video and paid social, and handle analytics and reporting so leadership can see what social media marketing brings in.
Experience
Social Media Manager — Fernway Home Goods
Feb 2022 – Present
• Own organic and paid social across Instagram, TikTok, Facebook, Pinterest and LinkedIn for a home goods brand with 650,000 followers
• Launched a short-form video program on TikTok and Instagram Reels; average engagement rate rose from 1.8% to 4.6% in 12 months
• Manage a $25K monthly paid social budget in Meta Ads Manager and TikTok Ads Manager, lowering cost per purchase by 31%
• Built an influencer marketing program with 40 micro-creators whose content now supplies about a third of our ad creative
Social Media Specialist — Southern Table Restaurant Group
Jun 2019 – Jan 2022
• Ran social channels for 8 restaurant locations, planning a monthly content calendar and scheduling posts in Sprout Social
• Handled community management and social listening, answering 300+ comments and messages a week within 2 hours on average
• Shot and edited photo and video content on location and grew Instagram followers from 12,000 to 48,000
Education
Georgia State University
B.A. Communication · 2019
Certifications
HubSpot Academy Social Media Marketing Certification
Skills
Social media strategy, Content calendar, Short-form video, Paid social, Meta Ads Manager, TikTok Ads Manager, Sprout Social, Canva, CapCut, Influencer marketing, Community management, Copywriting
Why it works
Every channel comes with a number — followers, engagement rate, cost per purchase, response time — and the budget shows the level of trust the brand gives her. Organic, paid, creators and community are all covered, which is what most social media manager posts ask for.
Use this as your starting point
Opens in the editor with every section filled in. Swap in your own details and download a PDF or Word file free.
Start from this exampleSample resume. Names, companies and figures are illustrative.
/ Summary examples
Three summary examples. Pick the one closest to you.
Two or three lines: your level, your field and one result.
- Entry level
Communication graduate who ran Instagram and TikTok for a campus organization and a local bakery, growing the bakery's Instagram from 900 to 6,500 followers in a year.
- Mid level
Social media manager with 6 years in consumer brands. I raised average engagement from 1.8% to 4.6% with short-form video and cut paid social cost per purchase by 31%.
- Senior / head of social
Head of social who leads a team of 4, owns organic, paid and creator programs for a national brand and reports social's share of revenue to the CMO.
More for other jobs and situations (no experience, career change, senior): resume summary examples.
/ Bullet points
Bullet point examples. From duty to result.
Turn duties into results: what you did, how, and what changed.
Engagement
Instead of: Increased engagement
Write: Launched a short-form video program; average engagement rate rose from 1.8% to 4.6% in 12 months
Paid social
Instead of: Ran social ads
Write: Manage a $25K monthly budget in Meta and TikTok Ads Manager and cut cost per purchase by 31%
Creators
Instead of: Worked with influencers
Write: Built a program with 40 micro-creators whose content now supplies about a third of our ad creative
Community
Instead of: Replied to comments
Write: Answered 300+ comments and messages a week within 2 hours on average
Growth
Instead of: Grew followers
Write: Grew a restaurant group's Instagram from 12,000 to 48,000 followers with on-location photo and video
Planning
Instead of: Made a content calendar
Write: Planned a monthly content calendar for 8 locations and scheduled every post in Sprout Social
/ Keywords
Keywords and skills for social media managers.
These come up often in social media manager job posts. Include only the ones you can back up in an interview, and use the exact wording from the post you're applying to.
- Social media strategy
- Social media marketing
- Content calendar
- Short-form video
- TikTok
- Paid social
- Meta Ads Manager
- Sprout Social
- Canva
- Influencer marketing
- Community management
- Social listening
- Engagement rate
- Analytics and reporting
- Copywriting
- HubSpot Academy Social Media Marketing Certification
/ ATS tips
ATS tips for social media managers.
Report results, not posting
Engagement rate, reach, follower growth, click-through and cost per result show what your work did. "Managed social accounts" doesn't.
Name the platforms
Instagram, TikTok, LinkedIn, Pinterest and YouTube audiences are different. List the ones you've grown, and match them to the brand's channels.
Separate organic and paid
If you've run ads, say so with the budget and the result. Many social roles now expect both.
Name your tools
Sprout Social, Hootsuite, Later, Meta Ads Manager, Canva and CapCut are common in postings. List the ones you use every week.
Link examples
A short portfolio of posts, campaigns or videos you made helps a lot. Write the link out and only include work you're allowed to share.
How does your social media manager resume compare?
Free ATS score, missing keywords and fixes in about 10 seconds.
/ Questions
Social Media Manager resume FAQ.
Writing the cover letter too? See Tasha's cover letter, annotated
What metrics should a social media manager put on a resume?
Use the ones your team tracked: engagement rate, reach, follower growth, click-through, conversions and cost per result for paid work. Include the before and after when you have it.
Do social media certifications matter?
They can help early on, especially if the post names a tool. Free programs such as HubSpot Academy's Social Media Marketing Certification show you know the basics, but results from real accounts matter more.
Should I list follower counts?
Yes, when they show growth you drove or the size of the audience you manage. Pair them with engagement or results so they don't look like vanity numbers.
How do I show crisis or community management?
Describe the volume you handled and your response time, and mention escalation steps in general terms without sharing private details.
What's the difference between a social media manager and a coordinator?
A coordinator mostly schedules, posts and reports. A manager sets strategy, owns budgets and creator programs, and explains results to leadership.