Marketing Manager resume example. Plus the keywords recruiters search for.
A marketing manager resume that ties every campaign to pipeline or revenue — with the channel and tool keywords recruiters look for.
Reviewed by Nazir Elmurodov · Updated
/ The example
Marketing Manager resume example.
Priya Nair
Marketing Manager
London, UK · priya.nair@email.com · linkedin.com/in/priyanair
Summary
Growth-focused marketer with 6 years in B2B SaaS. I plan and run campaigns across paid, content and lifecycle that turn into qualified pipeline.
Experience
Marketing Manager, Loop & Co · Jan 2022 – Present
- • Grew marketing-sourced pipeline from £1.1M to £3.4M in 18 months
- • Cut cost per lead by 38% by rebuilding paid search and LinkedIn campaigns
- • Launched a content program that now brings 45% of organic sign-ups
- • Managed a £600K annual budget and a team of 3
Digital Marketing Specialist, Brightwave · Mar 2019 – Dec 2021
- • Built email nurture flows in HubSpot that lifted trial-to-paid conversion by 14%
- • Ran 40+ landing page tests, raising average conversion from 2.1% to 3.6%
Education
B.A. Marketing, University of Leeds, 2018
Skills
Demand generation · Paid search · LinkedIn Ads · SEO · Content strategy · HubSpot · Google Analytics 4 · Marketing automation · A/B testing · Budget management
Priya Nair
Marketing Manager
priya.nair@email.com · London, UK
linkedin.com/in/priyanair
Summary
Growth-focused marketer with 6 years in B2B SaaS. I plan and run campaigns across paid, content and lifecycle that turn into qualified pipeline.
Experience
Marketing Manager — Loop & Co
Jan 2022 – Present
• Grew marketing-sourced pipeline from £1.1M to £3.4M in 18 months
• Cut cost per lead by 38% by rebuilding paid search and LinkedIn campaigns
• Launched a content program that now brings 45% of organic sign-ups
• Managed a £600K annual budget and a team of 3
Digital Marketing Specialist — Brightwave
Mar 2019 – Dec 2021
• Built email nurture flows in HubSpot that lifted trial-to-paid conversion by 14%
• Ran 40+ landing page tests, raising average conversion from 2.1% to 3.6%
Education
University of Leeds
B.A. Marketing · 2018
Skills
Demand generation, Paid search, LinkedIn Ads, SEO, Content strategy, HubSpot, Google Analytics 4, Marketing automation, A/B testing, Budget management
Why it works
It reports results in the currency the business cares about — pipeline, cost per lead and conversion — and names the channels and platforms exactly as job posts do.
Use this as your starting point
Opens in the editor with every section filled in. Swap in your own details and download a PDF or Word file free.
Start from this exampleSample resume. Names, companies and figures are illustrative.
/ Summary examples
Three summary examples. Pick the one closest to you.
Two or three lines: your level, your field and one result.
- Entry level
Marketing graduate with hands-on experience running social and email campaigns for two startups. Grew an Instagram account from 2K to 18K followers in a year.
- Mid level
B2B marketer with 6 years in SaaS. I grew marketing-sourced pipeline 3x in 18 months while cutting cost per lead by 38%.
- Senior
Marketing leader who has built and led teams of 12 across demand gen, content and product marketing, supporting growth from $5M to $40M ARR.
More for other jobs and situations (no experience, career change, senior): resume summary examples.
/ Bullet points
Bullet point examples. From duty to result.
Turn duties into results: what you did, how, and what changed.
Paid
Instead of: Ran Google Ads campaigns
Write: Cut cost per lead by 38% by restructuring paid search and LinkedIn campaigns
Content
Instead of: Wrote blog posts
Write: Launched a content program that now drives 45% of organic sign-ups
Lifecycle
Instead of: Managed email marketing
Write: Built HubSpot nurture flows that lifted trial-to-paid conversion by 14%
Budget
Instead of: Responsible for budget
Write: Managed a £600K budget, reallocating 30% to channels with the best payback
/ Keywords
Keywords and skills for marketing managers.
These come up often in marketing manager job posts. Include only the ones you can back up in an interview, and use the exact wording from the post you're applying to.
- Demand generation
- Digital marketing
- SEO
- SEM
- Paid social
- Content marketing
- Email marketing
- Marketing automation
- HubSpot
- Salesforce
- Google Analytics
- Campaign management
- Conversion rate optimization
- Brand strategy
- Budget management
/ ATS tips
ATS tips for marketing managers.
Report pipeline, not impressions
Leads, pipeline, revenue and cost per acquisition are what hiring managers compare.
Name the platforms
HubSpot, Marketo, Salesforce and GA4 are common filters.
Match B2B or B2C language
Use the vocabulary of the job post — "demand gen" and "pipeline" for B2B, "acquisition" and "retention" for B2C.
Keep design simple
A creative layout can be shared as a portfolio link; the resume itself should be one clean column.
How does your marketing manager resume compare?
Free ATS score, missing keywords and fixes in about 10 seconds.
/ Questions
Marketing Manager resume FAQ.
Writing the cover letter too? See Priya's cover letter, annotated
What should a marketing manager resume include?
Channels you've owned, budgets you've managed, the tools you use and the results in pipeline, revenue or conversion.
Should a marketing resume be creative?
Keep the resume itself ATS-friendly and show creativity through a portfolio or case-study link.
How do I show results without exact numbers?
Use percentages or ranges you can explain, like "roughly doubled qualified leads". Never invent figures.