Marketing Manager resume skills. The words recruiters search for.
The 15 skills and tools that come up in marketing manager job posts, sorted by type, and how to put them in bullets a recruiter believes.
By Nazir Elmurodov, Founder, LaunchCV · Updated
/ The list
Keywords by type. Use only the ones that are true for you.
Hard skills · 12
- Demand generation (used in Priya's sample resume)
- Digital marketing (used in Priya's sample resume)
- SEO (used in Priya's sample resume)
- SEM
- Paid social
- Content marketing
- Email marketing
- Marketing automation (used in Priya's sample resume)
- Campaign management
- Conversion rate optimization
- Brand strategy
- Budget management (used in Priya's sample resume)
Tools & software · 3
- HubSpot (used in Priya's sample resume)
- Salesforce
- Google Analytics (used in Priya's sample resume)
7 of 15 appear in Priya's sample resume. See where
/ How to use them
Put keywords in bullets, not just in a skills list.
A skills list tells the software you have a skill. A bullet shows a recruiter what you did with it.
HubSpot
Weak: Skills: HubSpot
Strong: Built email nurture flows in HubSpot that lifted trial-to-paid conversion by 14%
Paid
Weak: Ran Google Ads campaigns
Strong: Cut cost per lead by 38% by restructuring paid search and LinkedIn campaigns
Content
Weak: Wrote blog posts
Strong: Launched a content program that now drives 45% of organic sign-ups
Lifecycle
Weak: Managed email marketing
Strong: Built HubSpot nurture flows that lifted trial-to-paid conversion by 14%
Strong bullets come from Priya's sample resume and our marketing manager bullet examples. Names and figures are illustrative.
/ Use them honestly
Keywords get you found. Proof gets you hired.
Mirror the job post's wording for skills you really have. If a marketing manager post asks for Demand generation and you've used it, say Demand generation, in the post's spelling, and show where.
Mirror the job post's wording
If a marketing manager post says "Digital marketing", write "Digital marketing", not a near-synonym — as long as it's accurate. Recruiters search for the post's exact term.
Only claim what you can back up
Expect to be asked about every term you list. If you couldn't spend two minutes on Demand generation — what you did and what changed — leave it out.
Show it in a bullet
A skills list says you know HubSpot. A bullet like the one under Digital Marketing Specialist in the example above shows what you did with it.
No stuffing, no hidden text
Repeating a word or hiding keywords in white text doesn't make you a better match. A person reads the resume in the end.
Which of these does your resume say?
Free ATS score and missing keywords in about 10 seconds.
Applying to one post? Scan its keywords against your resume.
Keep going
/ Questions
Marketing Manager keywords, answered.
Something else? support@launch-cv.com
How many keywords should a marketing manager resume have?
There's no magic number. Priya's sample resume uses 7 of the 15 terms on this page — the ones that fit that job. Cover what your post asks for that you can back up, each where it fits; repeating a keyword doesn't help.
Should I copy keywords exactly from the job post?
Use the post's wording for skills you really have. If a marketing manager post says "Demand generation", write "Demand generation" rather than a synonym, so a recruiter searching for that term finds you. Don't add skills you don't have just because the post lists them.
Where should keywords go on my resume?
In your summary, a short skills section and, above all, the bullets under each job, where you show what you did with the skill. In Priya's sample, HubSpot shows up in a bullet under Digital Marketing Specialist. Plain text in the body of the page is easiest for applicant tracking systems to read.
Which tools should I list on a marketing manager resume?
The ones you've used and the post mentions. Common ones in marketing manager posts include HubSpot, Salesforce and Google Analytics. Name the tool in the bullet where you used it, not only in the skills list.
Keywords for related roles
All 88 rolesSee which of these your resume already says.
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