Sales Representative resume example. Plus the keywords recruiters search for.
A sales representative resume that leads with quota attainment and revenue — with the CRM, prospecting and pipeline keywords sales recruiters filter on.
Reviewed by Nazir Elmurodov · Updated
/ The example
Sales Representative resume example.
Marcus Allen
Sales Representative
Atlanta, GA · marcus.allen@email.com · linkedin.com/in/marcusallen
Summary
B2B sales representative with 5 years selling software and business services to small and mid-sized companies. I build my own pipeline, follow up with discipline and close above quota.
Experience
Sales Representative, Fabrikam Software · Feb 2022 – Present
- • Closed $1.4M in new annual contract value in 2024, 118% of quota
- • Ranked in the top 3 of 14 reps for four straight quarters
- • Sourced 40% of my own pipeline through outbound calls, email and LinkedIn prospecting
- • Shortened the average sales cycle from 62 to 45 days with a structured discovery and demo process
Sales Development Representative, Contoso Office Solutions · Jun 2019 – Jan 2022
- • Booked 25+ qualified meetings a month for 4 account executives
- • Generated $900K in sourced pipeline in 2021 from cold outreach
Education
B.B.A. Marketing, Georgia State University, 2019
Skills
B2B sales · Prospecting · Cold calling · Discovery calls · Product demos · Negotiation · Pipeline management · Salesforce · HubSpot · Sales forecasting
Marcus Allen
Sales Representative
marcus.allen@email.com · Atlanta, GA
linkedin.com/in/marcusallen
Summary
B2B sales representative with 5 years selling software and business services to small and mid-sized companies. I build my own pipeline, follow up with discipline and close above quota.
Experience
Sales Representative — Fabrikam Software
Feb 2022 – Present
• Closed $1.4M in new annual contract value in 2024, 118% of quota
• Ranked in the top 3 of 14 reps for four straight quarters
• Sourced 40% of my own pipeline through outbound calls, email and LinkedIn prospecting
• Shortened the average sales cycle from 62 to 45 days with a structured discovery and demo process
Sales Development Representative — Contoso Office Solutions
Jun 2019 – Jan 2022
• Booked 25+ qualified meetings a month for 4 account executives
• Generated $900K in sourced pipeline in 2021 from cold outreach
Education
Georgia State University
B.B.A. Marketing · 2019
Skills
B2B sales, Prospecting, Cold calling, Discovery calls, Product demos, Negotiation, Pipeline management, Salesforce, HubSpot, Sales forecasting
Why it works
It opens with quota attainment and dollar figures, shows how pipeline was built and not just closed, and names the CRM and sales methods recruiters search for.
Use this as your starting point
Opens in the editor with every section filled in. Swap in your own details and download a PDF or Word file free.
Start from this exampleSample resume. Names, companies and figures are illustrative.
/ Summary examples
Three summary examples. Pick the one closest to you.
Two or three lines: your level, your field and one result.
- Entry level
Competitive retail sales associate moving into B2B sales. Beat monthly sales targets 10 months out of 12 and regularly led the store in add-on sales.
- Mid level
B2B sales representative with 5 years in software sales. I closed $1.4M in new business last year at 118% of quota.
- Senior
Enterprise account executive with 10 years closing six-figure deals, averaging 110%+ of quota and running territory plans for a $6M book of business.
More for other jobs and situations (no experience, career change, senior): resume summary examples.
/ Bullet points
Bullet point examples. From duty to result.
Turn duties into results: what you did, how, and what changed.
Quota
Instead of: Met sales goals
Write: Closed $1.4M in new annual contract value, 118% of quota
Prospecting
Instead of: Made cold calls
Write: Sourced 40% of my own pipeline through outbound calls, email and LinkedIn
Sales process
Instead of: Improved the sales process
Write: Cut the average sales cycle from 62 to 45 days with structured discovery and tailored demos
Consistency
Instead of: Top performer on the team
Write: Ranked top 3 of 14 reps for four straight quarters
/ Keywords
Keywords and skills for sales representatives.
These come up often in sales representative job posts. Include only the ones you can back up in an interview, and use the exact wording from the post you're applying to.
- B2B sales
- Quota attainment
- Prospecting
- Lead generation
- Cold calling
- Pipeline management
- Account management
- Negotiation
- Closing
- Salesforce
- HubSpot
- CRM
- Sales forecasting
- Consultative selling
- MEDDIC
- SPIN Selling
/ ATS tips
ATS tips for sales representatives.
Lead with quota attainment
Percent of quota, revenue closed and rank on the team are the first numbers sales managers look for.
Give your numbers context
Say the deal size, sales cycle and who you sold to — $1M in small-business deals and $1M in enterprise deals are very different jobs.
Name the CRM and methods
Salesforce, HubSpot and methods like MEDDIC or SPIN Selling are common search terms.
Show how you build pipeline
Hiring managers want to know you can find your own deals, not only close inbound leads.
How does your sales representative resume compare?
Free ATS score, missing keywords and fixes in about 10 seconds.
/ Questions
Sales Representative resume FAQ.
Writing the cover letter too? See Marcus's cover letter, annotated
What if I missed quota some years?
Show the strongest measurable results you have — rank on the team, year-over-year growth or specific wins — and be ready to explain the context in the interview.
Should I list sales awards?
Yes, if they show consistent performance — President's Club or top-rep rankings — with the year and the size of the team.
How do I move into sales from another job?
Lead with anything that involved targets, persuasion or customers — retail sales, fundraising, upsells in customer service — and quantify it.