Marketing Coordinator resume example. Plus the keywords recruiters search for.
A marketing coordinator resume that shows the campaigns you run day to day and how they perform — with the social, email, content and analytics keywords marketing managers look for.
Reviewed by Nazir Elmurodov · Updated
/ The example
Marketing Coordinator resume example.
Kayla Robinson
Marketing Coordinator
Portland, OR · kayla.robinson@email.com · linkedin.com/in/kaylarobinson
Summary
Marketing coordinator with 3 years in consumer brands. I keep marketing campaigns on schedule across social media marketing, email marketing and events, handle content creation and copywriting, and report what's working in Google Analytics 4.
Experience
Marketing Coordinator, Willamette Outdoor Co. · Jan 2024 – Present
- • Schedule and publish 20+ posts a week across Instagram, LinkedIn and Facebook in Hootsuite; engagement rate rose from 2.4% to 4.1%
- • Build and send 8 email campaigns a month in Mailchimp, lifting click-through rate from 1.9% to 3.2% with segmented lists and A/B testing on subject lines
- • Handle event coordination for 6 trade shows and in-store events a year, including booth materials, vendors and budget tracking on a $40K event budget
- • Update product pages and blog posts in WordPress with basic SEO; organic sessions grew 35% year over year
Marketing Assistant (part-time), Hawthorne Coffee Roasters · Sep 2022 – Dec 2023
- • Designed social posts and in-store signage in Canva for 4 locations, following the brand guidelines
- • Grew the Instagram account from 3,200 to 9,800 followers in 14 months
- • Pulled monthly marketing analytics on email and social results for the owner
Education
B.S. Business Administration (Marketing), Portland State University, 2023
Skills
Social media marketing · Email marketing · Content creation · Copywriting · Event coordination · Hootsuite · Mailchimp · Canva · WordPress · Google Analytics 4 · SEO
Kayla Robinson
Marketing Coordinator
kayla.robinson@email.com · Portland, OR
linkedin.com/in/kaylarobinson
Summary
Marketing coordinator with 3 years in consumer brands. I keep marketing campaigns on schedule across social media marketing, email marketing and events, handle content creation and copywriting, and report what's working in Google Analytics 4.
Experience
Marketing Coordinator — Willamette Outdoor Co.
Jan 2024 – Present
• Schedule and publish 20+ posts a week across Instagram, LinkedIn and Facebook in Hootsuite; engagement rate rose from 2.4% to 4.1%
• Build and send 8 email campaigns a month in Mailchimp, lifting click-through rate from 1.9% to 3.2% with segmented lists and A/B testing on subject lines
• Handle event coordination for 6 trade shows and in-store events a year, including booth materials, vendors and budget tracking on a $40K event budget
• Update product pages and blog posts in WordPress with basic SEO; organic sessions grew 35% year over year
Marketing Assistant (part-time) — Hawthorne Coffee Roasters
Sep 2022 – Dec 2023
• Designed social posts and in-store signage in Canva for 4 locations, following the brand guidelines
• Grew the Instagram account from 3,200 to 9,800 followers in 14 months
• Pulled monthly marketing analytics on email and social results for the owner
Education
Portland State University
B.S. Business Administration (Marketing) · 2023
Skills
Social media marketing, Email marketing, Content creation, Copywriting, Event coordination, Hootsuite, Mailchimp, Canva, WordPress, Google Analytics 4, SEO
Why it works
Each bullet names the channel, the tool and how it performed — engagement, click-through, traffic or followers — so the reader sees results, not just tasks. The part-time job counts because it shows real growth on a real account.
Use this as your starting point
Opens in the editor with every section filled in. Swap in your own details and download a PDF or Word file free.
Start from this exampleSample resume. Names, companies and figures are illustrative.
/ Summary examples
Three summary examples. Pick the one closest to you.
Two or three lines: your level, your field and one result.
- Entry level
Marketing graduate with a part-time role running social media for a 4-location coffee company. Grew Instagram from 3,200 to 9,800 followers in 14 months using Canva and Hootsuite.
- Coordinator
Marketing coordinator with 3 years in consumer brands. I run social, email and events day to day — engagement rose from 2.4% to 4.1% and email click-through from 1.9% to 3.2%.
- Specialist
Marketing specialist who owns the email and lifecycle program for a DTC brand, manages a freelance designer and reports channel results to the marketing director each month.
More for other jobs and situations (no experience, career change, senior): resume summary examples.
/ Bullet points
Bullet point examples. From duty to result.
Turn duties into results: what you did, how, and what changed.
Social media
Instead of: Posted on social media
Write: Publish 20+ posts a week in Hootsuite; engagement rate rose from 2.4% to 4.1%
Email
Instead of: Sent newsletters
Write: Send 8 Mailchimp campaigns a month and lifted click-through rate from 1.9% to 3.2% with segmentation
Events
Instead of: Helped with events
Write: Coordinated 6 trade shows and in-store events a year on a $40K budget
Web
Instead of: Updated the website
Write: Updated WordPress product pages and blog posts with basic SEO; organic sessions grew 35% year over year
Growth
Instead of: Grew followers
Write: Grew an Instagram account from 3,200 to 9,800 followers in 14 months
Reporting
Instead of: Made reports
Write: Pulled monthly email and social results so the owner could see which posts drove sales
/ Keywords
Keywords and skills for marketing coordinators.
These come up often in marketing coordinator job posts. Include only the ones you can back up in an interview, and use the exact wording from the post you're applying to.
- Marketing campaigns
- Social media marketing
- Email marketing
- Content creation
- Copywriting
- Event coordination
- Hootsuite
- Mailchimp
- Canva
- WordPress
- Google Analytics 4
- SEO
- Marketing analytics
- A/B testing
- Brand guidelines
- Budget tracking
/ ATS tips
ATS tips for marketing coordinators.
Give each channel a number
Engagement rate, click-through, traffic and follower growth turn "managed social media" into a result a manager can compare.
Name the tools
Hootsuite, Mailchimp, HubSpot, Canva, WordPress and Google Analytics 4 are searched by name. List the ones you use every week.
Show you keep things on schedule
Coordinators are hired to make campaigns happen. Volume — posts a week, campaigns a month, events a year — shows you can carry the load.
Link a few work samples
A short portfolio link with posts, emails or event materials helps, written out as plain text so it survives parsing.
Use part-time and student work
Early in your career, a part-time or internship role with clear results is worth a full entry.
How does your marketing coordinator resume compare?
Free ATS score, missing keywords and fixes in about 10 seconds.
/ Questions
Marketing Coordinator resume FAQ.
Writing the cover letter too? See Kayla's cover letter, annotated
What's the difference between a marketing coordinator and a marketing manager resume?
A coordinator resume shows execution — campaigns run, content published, events delivered and their results. A manager resume adds strategy, budget ownership and team leadership.
Should I include a portfolio link?
Yes, if you have work you can share. Pick 5–8 strong pieces and make sure you have permission to show anything made for an employer.
Which metrics matter on a marketing coordinator resume?
Engagement rate, click-through rate, traffic, followers and event results. Use the measures your team tracked, and include the before-and-after when you have it.
Do marketing certifications help?
Free tool certifications from platforms like HubSpot or Google can help at entry level if the post names those tools. Results from real campaigns matter more.
How long should my resume be?
One page. With 3 years of experience, two jobs with 3–4 bullets each and a focused skills section is enough.